Founded by Lynn Wouters, Scrunch is a luxury haircare brand designed for everyone with curls.

Growing up with curly hair, Lynn always struggled with her curls' upkeep. Hairstylists couldn't give her what she wanted and hair products she bought weren't made for people with curls.

She decided to learn all about curls. Lynn is now a curly hair specialist, with her own hair salon in the Netherlands, The Curl Bar.

She now not only gives everyone with curly hair the best hair treatments, but develops hair products specifically made for people with curls.